"Alcohol-free drinks? They're the equivalent of wearing a party hat at a funeral. No one's having a good time."

– One of our actual trolls

Trust us, we have heard it all. But really, what is the point in drinking alcohol-free drinks? What's with the boom in sober-curious? Why are so many people cutting back on booze?

  • Skip the hangover

    Remember the hangover where you could feel your hair growing and could smell sound?

    Having an alcohol-free drink to hand can help you feel like you aren't missing out when you are taking a break from booze (and even release the same dopamine).

    Reducing your alcohol intake has countless scientifically proven benefits to your health – from sleep quality, to improved cognitive health, immunity and physical and mental wellbeing.
  • Low Cal Low Sugar

    1 Pint of standard beer is equal to 208 calories, or a standard sized Mars Bar. Alcohol-free drinks are often considerably lower in calories and sugar (especially ours).

    Suffer from hangxiety? You're not alone – a whopping 8 out of 10 of us claims to have suffered with anxiety on a hangover. Taking a break from booze or swapping alcoholic drinks with alcohol-free drinks can help reduce how we feel the next day.


🌚 Increase sleep quality by 39%

A mere two servings of alcohol per day decreases sleep quality by 39.2% in both men and women*. After a week of not drinking, we gain an additional 5-6 REM sleep cycles a night, the restorative stage of sleep crucial for feeling truly rested.

Further reading:
How Does Alcohol Affect Sleep? 8 Ways Booze Affects Our Sleep


⚖️ Natural weight loss

1 Pint of Lager = 208 calories, for the wine drinkers 1 Large White Wine = 200 calories.

In addition to these empty calories which (unfortunately) have no nutritional benefit – alcohol also increases our appetite making us eat more (and often unhealthy) foods the same and following day.

🧠 Boost your brain power

The affects of alcohol on the brain continue long after a heavy session. Excessive drinking can change grey matter in our brain and lead to numerous forms of brain damage.

One study found that lost grey matter (the part of the brain which processes information) began regenerating after two weeks of not drinking. Brain tissue also increased after subjects gave up alcohol for three months in one 2011 study.

⬇️ Decreased risk of disease

This one can be hard to swallow. Alcohol is a known and recorded carcinogen by the WHO (World Health Organisation)*.

It is directly linked to 7 forms of cancer including breast cancer, bowel cancer, liver cancer, mouth cancer and three different types of throat cancer.

This is because our bodies break down alcohol into a chemical called acetaldehyde, which causes the mutations of cells which can form cancerous tumours. In breast cancer, it is suggested that alcohol increases women’s oestrogen production, which can cause cancerous cells to multiply quicker.

The risk of cancer is naturally greater if drinking is combined with other factors such as poor diet, smoking or a family history of cancer.


💩 Increased gut & microbiome health

Excess drinking makes it difficult for our bodies to digest food and absorb vital nutrients, proteins, vitamins and minerals*.

Alcohol is inflammatory and irritates the gut considerably which is why we often wake up hungover feeling sick and with an irritated stomach and a "gnawing" feeling.

*Bishehsari F, Magno E, Swanson G, et al. Alcohol and Gut-Derived Inflammation. Alcohol Res. 2017;38(2):163–171.

🍆 Improved libido & erections for men

Heavy drinkers are 30% more likely to experience erection problems lasting a month or more.

Further reading:
Booze & Bones – 10 Ways Alcohol Affects Erections