100% Non-Alcoholic 0% Alcohol
Functional Added functional benefits
It's all good No additives or preservatives
Daniel HINDE – FOUNDER & REFORMED CHARACTER
I had always been a fairly 'typical' drinker and had never given it much thought. From evening wine with dinner (see: most dinners), to bottomless brunches and long boozy weekends with friends – alcohol was my go-to and a social elixir.
As I approached my 30s I began to question my relationship with booze and what it added to my life. Weekends wasted, and wasted weekends had become a recurring theme. Glorious days with friends in the sun, followed by a day in bed with the curtains closed and a lingering blue Monday. Something had to give.
In 2018 I did my first 'Dry January' and decided to continue not drinking for 3 months. I couldn't believe how quickly my mental health improved, I felt less stressed and anxious, slept better, managed my work better, began exercising again and generally just felt ALIVE.
Non-alcoholic drinks became a life saviour for me without throwing my social life to the scrap heap, but the choices were few and far between.
So I set out on my mission to create a range of authentically alcohol-free drinks, which didn't compromise on taste – and could truly bring the conversation around mindful drinking to the table.
WE CREATED A RANGE OF AUTHENTICALLY ALCOHOL-FREE READY TO DRINKS. ALL CHARACTER – NO COMPROMISE.
Reformed Characters® is a non-alcoholic drinks brand with a difference, creating delicious, exciting alcohol-free drinks and experiences.
We seek to spark conversations, inform and inspire peoples decisions around alcohol. We are for the outright drunk, sober-curious, ‘sober’, and everyone in-between. On the wagon, off the wagon, and waving from a distance – we are for everyone no matter where they are in their journey.
Reformed Characters® is all about change and potential within ourselves. That change could be something as life-changing as stopping drinking alcohol completely, or a smaller change like swapping out alcoholic drinks for non-alcoholic alternatives, or a booze-free weekend.
Thoughts & feelings
We can't thank the amazing team at Huckletree enough for believing in our vision of creating authentically alcohol-free drinks and experiences – bringing the conversation around mindful drinking to the table!
OXFORD DICTIONARY OF DRUNKARDS
Define: Reformed Character
[noun] someone who has changed and become a much better person.
"She was once so drunk she thought she could parkour and ended up in a full leg cast for Summer – she's now what we call a reformed character"
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