MEET THE FOUNDER
I had always been a fairly 'typical' drinker and had never given it much thought. From evening wine with dinner, to bottomless brunches and long boozy weekends with friends – alcohol was my go-to and a social elixir.
As I approached my 30s, I began to question my relationship with booze and how much it was really adding to my life.
WEEKENDS WASTED, AND WASTED WEEKENDS HAD BECOME A RECURRING THEME. GLORIOUS DAYS WITH FRIENDS IN THE SUN, FOLLOWED BY CRIPPLING 3 DAY HANGOVERS – FILLED TO THE BRIM WITH ANXIETY.
SOMETHING HAD TO GIVE.
In 2019, I did my first 'Dry January' and decided to continue not drinking for 3 months. I couldn't believe how quickly my mental health improved, I felt less stressed and anxious, slept better, managed my work better, began exercising again and generally just felt ALIVE.
ALCOHOL-FREE DRINKS BECAME A LIFE SAVER FOR ME WITHOUT THROWING MY SOCIAL LIFE TO THE SCRAP HEAP, BUT THE CHOICES WERE FEW AND FAR BETWEEN.
UNAPOLOGETICALLY ALCOHOL-FREE
Throughout my taking a break from booze I had started calling myself a "Reformed Character" – the name immediately stuck in my head.
So I set out on a mission to create a range of authentically alcohol-free drinks.
A BRAND WHICH ACTUALLY CARES ABOUT THE REASONS WHY SO MANY PEOPLE ARE CUTTING BACK ON BOOZE.
NATURALLY BOLD BOTANICALS, LOW CALORIE, LOW SUGAR – ALL CHARACTER, NO COMPROMISE.
DANIEL HINDE (FOUNDER & REFORMED CHARACTER)
