THE BIRTH OF REFORMED CHARACTERS
About
Meet the Founder – Reformed Characters Unapologetically Alcohol Free
I had always been a 'typical' drinker and had never given it much thought. From evening wine with dinner (most dinners), to bottomless brunches and long boozy weekends with friends – alcohol was my go-to and a social elixir. As I approached my 30s, I began to question my relationship with booze and how much it was really adding to my life.
WEEKENDS WASTED, AND WASTED WEEKENDS HAD BECOME A RECURRING THEME. GLORIOUS DAYS WITH FRIENDS IN THE SUN, FOLLOWED BY CRIPPLING 3 DAY HANGOVERS – FILLED TO THE BRIM WITH ANXIETY.
SOMETHING HAD TO GIVE.
In 2019, I did my first 'Dry January' and decided to continue not drinking for 3 months. I couldn't believe how quickly my mental health improved, I felt less stressed and anxious, slept better, managed my work better, began exercising again and generally just felt alive again.Alcohol free drinks became a life saver for me without having to throw my social life to the scrap heap – but the choices were few and far inbetween. I set out on a mission to create a bold and ballsy brand of alcohol free drinks – all character, no compromise.
UNAPOLOGETICALLY ALCOHOL-FREE
Throughout my taking a break from booze I had started calling myself a "Reformed Character" – the name immediately stuck in my head.
So I set out on a mission to create a range of authentically alcohol free drinks.
A BRAND WHICH ACTUALLY CARES ABOUT THE REASONS WHY SO MANY PEOPLE ARE CUTTING BACK ON BOOZE.
NATURALLY BOLD BOTANICALS, LOW CALORIE, LOW SUGAR – ALL CHARACTER, NO COMPROMISE.
🌀 DRUNK ON KNOWLEDGE 🌀
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